The best Side of Comme Des Garcons

Comme des Garçons, Established by visionary designer Rei Kawakubo in 1969, has grown from a small Tokyo atelier into one of the most influential style houses on this planet. Its world wide achievements wasn't designed by regular internet marketing or mainstream traits, but by way of a bold philosophy: challenge the norm, crack conventions, and Permit originality communicate louder than recognition. This unconventional solution grew to become the foundation for CDG’s throughout the world expansion.

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CDG received international consideration by presenting clothing that rejected regular ideas of magnificence. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde principles captured the curiosity of world manner editors and consumers early during the 1980s.

This world-wide visibility strengthened the CDG Hoodie identify and attracted loyal shoppers from each corner of the globe.

The 1995 "Slumber" selection consisted of striped pajamas "bearing prints of identification numbers and marks of army boot prints".[30] Contemporaneous media coverage juxtaposed illustrations or photos of the gathering with images taken at Auschwitz concentration camp, as well as the controversy acquired Global protection.

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Comme des Garçons for H&M tuxedo jacket, 2009 The label was began in Tokyo by Rei Kawakubo in 1969 and set up as an organization in 1973. The manufacturer's Comme Des Garcons identify was influenced by Françoise Hardy's 1962 track "Tous les garçons et les filles", specially from the road "Comme les garçons et les filles de mon âge" ("much like the boys and girls my age").

The 2006 autumn/Winter season collection addressed the concept from the persona,[15] the various ways to existing one's self to the world. Fusing personalized menswear with feminine features which include corsets and flower printed gown fabrics, Persona was Yet another collection that combined the feminine Using the masculine.

CDG built a robust distribution process by inserting its items in leading luxurious shops like Dover Road Marketplace, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite customers globally though preserving its creative integrity.

In 2017, the corporate launched a new fragrance, Concrete, and marked its start within the US which has a supper curated by the artist and chef, Laila Gohar.

Each individual keep was developed as a creative space, boosting CDG Hoodie's track record for innovation and presenting consumers an immersive retail practical experience.

With all the increase of online shopping, CDG expanded its get to by featuring collections by means of Formal and partnered e-commerce platforms. Social media marketing and style communities aided distribute the brand’s identity, building parts just like the Engage in Coronary heart tees and Converse sneakers viral globally.

The CDG x Converse Chuck Taylor grew to become One of the more acknowledged sneaker collaborations on the earth, encouraging CDG attain world-wide mainstream visibility though staying correct to its edgy creativeness.

Comme des Garçons’ runway demonstrates in Paris are famous. Kawakubo’s theatrical shows, normally extra like artwork installations than manner shows earned globally media coverage, reinforcing the brand's track record for groundbreaking creativity.

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The organization also produces a line of agendered fragrances, a lot of which happen to be unconventional on the planet of perfume and aligned Using the models of its clothes.[6]